Visa + 2022 Beijing Olympics
Visa has been an Olympic Partner since 1986, bringing the games to life by supporting athletes, engaging fans at venues and at home, and enhancing Games payment experiences for all. Their agency partner, GMR Marketing, is responsible for all of Visa’s onsite branding efforts for the Olympics and Paralympics. This monumental task includes creative planning, athlete asset development, design, Visa brand application, print & production management, kitting & deployment of POS branding, and large-format installation.
My Role: 2D Designer
CD: Tarin Gessert
Design: Alison Galarza, Joshua Zelasko
Photo Retouching: Joshua Zelasko, CJ Foeckler
Photography: Getty Images
3D Artist: Jose Velez
Agency: GMR Marketing
Production: Nomura
Client: Visa, Beijing Olympic Organizing Committee, International Olympic Committee
The Beijing Winter Olympics were defined by COVID-19. To protect its citizens, China ran the Beijing Olympics on a strict “closed loop” system which kept spectators to a minimum in comparison to past Games. Due to public safety concerns and budget cuts, the scope of the project was drastically reduced.
Olympics in a
Post-Pandemic world
Games-over-Games Visa gets the opportunity to provide retail bags for shoppers to take with them after shopping at official onsite retail spaces. This year’s goal was to create a Visa bag that lives beyond its operational need and serves as a keepsake/souvenir.
Shopping bags
Some Initial Concepts
Final Bag Designs
ATM Design
POS DESIGN
The Olympic Village is an official venue where only athletes and their families can live during The Games. Post-pandemic, the Olympic Village Gift Shop became one of the only open on-site gift shop, resulting in an overwhelming amount of impressions to Visa branding.
