VISA + FIFA WORLD CUP 2022

Visa has been a Worldwide Partner of FIFA since 2007, and is the Official Payment Technology Partner of FIFA events around the world. Their agency partner, GMR Marketing, has executed 6 FIFA tournament Look of Football (LOF) Programs since 2010. This monumental task includes creative planning, design, Visa brand application, print & production management, kitting & deployment of POS branding, and large-format installation.

My Role: 2D Designer

CD: Tarin Gessert
AD: Russell Houghtaling
Design: Mario Hixon
3D Artist: Sam Stratman, Shayne Roh
Agency: GMR Marketing
Production: iPrint
Client: Visa, FIFA

Visa Customer Service Booths provide customer service for non-Visa cardholders. The intent of this activation was to connect with fans and non-Visa cardholders at the FIFA Fan Festival™, a lively area featuring a variety of high-end restaurants and shops, in a fashion authentic to the World Cup, Qatar and the spirit of football.